Partnership Between Costa Crociere Foundation, Regione Liguria and AIDDA
In recent years, Red Shoes have come to symbolize the campaign to stop violence against women – they appear in art, are mentioned in literature and poetry, and were the stimulus for a number of initiatives which bravely and vehemently condemn all forms of abuse.
RED SHOES SCARF
Costa Crociere Foundation, in collaboration with Liguria Regional Council and AIDDA (an Italian association of female business executives and entrepreneurs), decided to set up a fund to support women victims of violence through the sale of silk scarves decorated with red shoes. The scarf was designed and produced by Maison Daphne, a Sanremo-based atelier specializing in female fashion and accessories.
RED SHOES ON TOUR
The underlying idea is to reach out to anyone able to offer help to women who have suffered abuse. Purchasing a Red Shoes Scarf ashore or onboard one of the 10 Costa ships helps to fund a paid traineeship or placement to help these women acquire the professional skills they need to get back into the workplace, gain new confidence in themselves and also achieve financial independence
All monies collected (less only the production cost of the scarves) is spent on setting up such traineeships.
Red Shoes on Tour takes its message around the world and it kicked off in Liguria on June 2018 with a series of events ashore:
05 June 2018: Costa Crociere – Palazzo Costa, Piazza Piccapietra 48, Genova
14 June 2018: Cruise Terminal – Largo Michele Fiorillo, La Spezia
21 June 2018: Cruise Terminal – Via Antonio Gramsci, Savona